Book Teaser
Animated and Edited
First reel posted ahead of book launch, designed to gain attention and promote traffic to the Instagram page as well as create excitement and suspense for the next video.
Promotional Reel
Filmed and Edited
Third reel posted after launch to continue promoting follower engagement, using trends and educational tools to catch followers and views!
Promotional Reel
Edited
Gathered videos from families who purchased the book in order to continue community engagement, and provide opportunities for them to post on their own stories to create further engagement and widen reach.
Promotional Reel
Edited
Reel created to creatively involve other families and to showcase the imagination of the intended audience.